Music created entirely by artificial intelligence has quickly evolved from a marginal phenomenon into a significant share of daily uploads on Deezer. The platform reports around 75,000 AI-generated tracks added each day, accounting for approximately 44% of all new releases—a sharp increase compared to the previous year.
Despite this surge, audience engagement remains relatively low, with AI-generated music representing only 1% to 3% of total streams. Notably, a substantial portion of these plays is deemed fraudulent, with up to 85% excluded from royalty payments.
In response, Deezer has implemented detection technologies to identify and label AI-generated content while reducing its visibility by removing it from algorithmic recommendations and editorial playlists. The company has also taken steps to cut operational costs by discontinuing high-resolution storage for such tracks.
The rise of AI-generated music also presents a perceptual challenge. Most listeners are unable to distinguish between human-made and AI-produced songs, yet there is strong demand for clearer labeling and transparency. At the same time, concerns are growing within the creative sector, as a significant share of artists’ revenues could be at risk in the coming years.
As the trend accelerates, the music industry faces a structural shift, where balancing technological innovation with economic sustainability and the protection of creators will be essential.