The global live music business continues to strengthen its growth following the post-pandemic recovery. According to Omdia’s first report focused on the live events sector, worldwide revenues from concert and festival ticketing exceeded $40 billion in 2025 and could surpass $50 billion by 2030.
The study, conducted by the technology research and advisory firm, indicates a market stabilisation following the strong growth recorded in recent years. In 2021, global ticketing revenues stood at $8.8 billion, significantly below current levels following the full resumption of live activity.
The report analyses 51 international markets and seven regions, as well as providing in-depth coverage of the world’s eleven largest markets. Key metrics assessed include paid attendance, average ticket prices, and revenues generated from both concerts and festivals.
Omdia forecasts that total paid attendance across major markets will exceed 500 million people by 2027. This growth will be driven by continued increases in ticket prices and sustained consumer demand.
The United States is expected to maintain its position as the leading global market in the coming years. According to the consultancy’s projections, the average concert ticket price in the country will exceed $100 before the end of the decade, while the US market will account for just over 30% of global ticketing revenues.
“Revenue growth continues to be driven by large-scale international tours, which are still delivering record-breaking figures,” said Tav Aujla, Research Analyst at Omdia. The report also highlights the impact of these tours on the current market: four of the eight highest-grossing tours in history had scheduled dates in 2025.
The consultancy further emphasises the growing global relevance of genres with strong regional roots, such as K-pop and Latin music, which continue to expand their international reach and create new commercial opportunities.
Simon Dyson, Senior Analyst for Music and Digital Audio at Omdia, notes that the sector “shows few signs of slowing down”, driven by demand for shared live experiences that continues to outpace available supply. Dyson also highlights the growth of emerging markets across Latin America and Southeast Asia, where expanding demand is creating new opportunities for artists and international promoters.
Source: Omdia